This can be a very cost-effective way to drive traffic to your website and grow your business. But it takes time and effort to do it right. Several factors can affect your
Run on Google, Search Partner sites, and Display Network sites, Google Ads is the largest pay-per-click platform. Google Ads was launched in October 2000 and has gone through several iterations over the last 17 years. Google Ads is geared toward the entire spectrum of companies from small businesses to Fortune 500.
Similar to Google Ads, Microsoft Advertising is a pay-per-click platform showing ads on the Microsoft and Yahoo networks. The platform also utilizes Search Partners. Microsoft Advertising is primarily keyword-based advertising. As of 2017, Microsoft advertising has 137 million unique desktop searchers on the Bing Network